Signpost will register your text marketing phone number alongside your EIN (Tax ID) as a result of an effort nicknamed “A2P 10DLC” put forward by The Campaign Registry.
Why? No one likes text spam, and as a result the phone carriers are trying to prevent spam messages from being sent by unregistered numbers. The Campaign Registry created these new regulations to register phone numbers, so that consumers know that text messages are coming from legitimate businesses.
In this article, we’ll walk you through an overview of what you need to know about this effort, and the information we will be collecting in order to ensure that you can continue to utilize Signpost’s text-based features.
Mobile network operators and the Campaign Registry are requiring Independent Software Vendors, like Signpost, to collect businesses EIN numbers on their behalf. The purpose of this effort is to register the phone number with your business to ensure that mass text messages are sent to consumers from legitimate sources. If we do not register your EIN alongside your Signpost text marketing number, starting August 31st, 2023 phone carriers will gradually impose message blocking and your customer messages will not be received.
What is my Signpost text marketing phone number?
Your text marketing number is located at the top of your Messaging Hub. This is the phone number we use to:
Send review text-based campaigns (Reviews, Feedback, etc…) to your contacts
Send and receive text messages from your customers
Reply automatically to inbound messages or lead requests via missed calls, Thumbtack, and Angi’s Leads
Why is this effort called A2P 10DLC?
Every Signpost text marketing number is a 10-Digit Local Number, which is where 10DLC comes from. The impacted messages are from an application, like Signpost, to a direct person, which is shortened to A2P.
What happens if I don’t register my EIN number with Signpost?
Starting August 31, 2023 Phone carriers will enforce the registration requirement by preventing unregistered business messages from being sent. As a result, your text messages will no longer reach your customers
What do I need to do?
Contact our customer support team by emailing support@signpost.com or calling 855-606-4900 and provide the following information:
Your nine-digit Employer Identification Number (EIN)
Business type: LLC, Sole Proprietor, etc
Business name and address listed alongside your EIN
The registered business owner’s contact information, including phone number and email
How can I find my EIN/Tax ID number?
Click here for a list of options for locating your EIN, published by the IRS.
A common way businesses locate their EIN numbers is by accessing their previous tax filings.
Or, typically businesses use their EIN to open bank accounts for their business. You can contact your bank to receive your EIN.
Another option is to contact the IRS by calling the Business & Specialty Tax Line at 800-829-4933.
Is it typical to give out my tax identification details? What about privacy concerns?
EINs are a part of the public record and can be found online. It is common to share an EIN and tax information with banks and other business entities for identification purposes. Signpost will securely store your EIN within our system, and will not distribute this information to any other party.