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Overview: Text Message Marketing

Importance of Text Message Marketing

Did you know that 43% of customers are more likely to make a purchase when mobile offers are part of your multi-channel campaign? Text marketing, or SMS marketing, is a great way to increase your customer engagement and ultimately grow your revenue.  

The Text Message Marketing Process

Due to text marketing laws, customers cannot be added to your text marketing list without their permission. Customers can join your text marketing program two different ways:

  • By texting "START" to the tracking phone number provided to your business by Signpost
  • By opting in when you have our Interactive Voice Response (IVR) feature attached to your tracking phone number

Once opted in, your customers will receive your Text Marketing Opt-in Offer directly to their phone, as well as any additional campaigns that you send out manually from your account. (When creating your Text Marketing Opt-in Offer and any other campaigns, keep in mind that the “Offer Title” is the only part of the offer visible in text campaigns, so it should be very clear about what you're offering.)

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