Login  Sign up
Open navigation

What are Unsubscribed vs. Not Subscribed Contacts?

When you filter your contacts by those who are not subscribed to marketing emails, you may notice that the toggles for some contacts in the "Subscribed" column are a darker gray color than others.  

Darker gray toggles indicate that you or another user on your account have designated the contact as "Not Subscribed" so that they will not receive marketing messages. These contacts can be re-subscribed by clicking the toggle to turn it purple.

Lighter gray toggles indicate that the contact "Unsubscribed" themself from your marketing messages. These contacts cannot be re-subscribed.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.