Creating an offer can be overwhelming, especially if you don’t know where to start or are unfamiliar with the setup format. Here are a few tips to help you get started and make the most successful offers:
- Use simple redemption instructions. Make sure your offer is straightforward without too many redemption instructions, as customers are less likely to put a lot of effort into redeeming something.
- Only list one deal per campaign. Don't try to squeeze multiple deals/discounts into one offer, as these typically have lower redemption rates.
- Appeal to the correct audience. For example, your New Customer Offer should be broad to appeal to potential clients who are looking for all types of products or services (ex: “10% Off Your First Service!” instead of “10% Off Wood Flooring.”) More specific offers can be good for your general client list, though, especially if you are looking to promote a particular service or product.
- Customize your “Call to Action” button. The “Claim this Offer” button is your default to determine which customers are interested in using your offer. If you have a purchase page or appointment scheduler, however, you can customize your Call to Action button with new wording and a link (Ex: “Click Here to Purchase!”) to eliminate an extra step and lead customers directly to the source!
- Place information with care. Make sure the “Offer Title” is short and to the point (Ex: “Buy One, Get One FREE Socks!) and that all additional, pertinent information regarding who/what/when/where/why/how is included in the Body Text section and/or the Fine Print section.
- Optimize for Text Campaigns. The Offer Title is the only part of the offer visible in text campaigns, so it should be very clear about what you're offering.
- Include an image. Adding an image to your campaign can lead to higher engagement from customers. Use a high-quality photograph of previous work you have performed, or check out websites such as Pexels, Pixaby, and Unsplash to find no cost, royalty-free images you can use in marketing messages.
- Schedule offers for days that make sense. We suggest Tuesdays as the best day to send out campaigns with Thursdays as a close second. Weekend emails tend to have lower open rates.
Read our blog post for creative ideas and tips for setting up offers.
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