1. Log into your Merchant Center and navigate to the "Contacts" tab
2. Click the gray "Manage Lists" drop-down menu in the top right-hand corner and select the list you would like to rename
3. Click the gray "Edit List Settings" drop-down menu in the top right-hand corner and select "Edit List Name"
4. Type in the new name you would like to use for this list and click "Update List Name"
Search Strings: change contact list name, change label, change list name, change segmented list name, edit contact list name, edit label, edit list name, edit segmented list name, rename contact list, rename label, rename list, rename segmented list, contact list name