Signpost’s New Purchase Tracking program provides another way to add contacts and drive results by taking credit card payments directly through Signpost’s integrated credit card processor.
When using Signpost’s integrated card processor, all of the payment details (amount, name, email) sync automatically to your Signpost account, allowing new contacts to be added and triggering marketing emails to be sent on an even more targeted schedule.
The new iteration of this feature comes with a free mobile swiper, no monthly fee, and a 2.7% flat-rate processing charge (a cost savings compared to Square!).
Signpost merchants enrolled and active on the new Purchase Tracking feature will see 3 primary benefits:
1. More contacts. Signpost’s transactional API allows us to capture all of the information available at the time of payment (customer name, payment amount, payment amount -- even the email if it’s input) and then sync that information with your Signpost account. Before using Purchase Tracking, this information would have gone to waste, and you would not have added the new customer to your account.
2. More testimonials/reviews. Using Purchase Tracking for your credit card processing allows us to pinpoint exactly when a contact becomes a customer by tracking their first payment. We can then use this information to drive more outcomes for you by requesting their feedback as soon as that payment is made.
Because your business (and the wonderful service you’ve provided) is still top of mind, they’re more likely to respond -- Signpost merchants actively using the new Purchase Tracking feature are likely to see 4x more Feedback Responses and 2x more Online Reviews than those who aren’t.
3. More repeat business. By using Purchase Tracking, you can now track and manage customer payment information directly within your Signpost account. VIP clients and repeat customers can be tracked and encouraged to continue their loyalty, while lapsed customers can be targeted for offers to come back.
To learn more about how this feature would work specifically for your business or to get set up, click here to schedule an appointment with a member of our Payments team!