To create a custom campaign, click on the Campaigns tab.
Choose "Scheduled," "Add New," "Custom," and click "Next: Design."
Next, add your main campaign details:
- Subject line (Pro tip: For better open rates, avoid caps lock and exclamation points)
- Campaign header
- Insert an image (optional)
- Campaign body
Customize your call-to-action button.
Click on the button; edit the button text, and add a URL to hyperlink your customers to the right website. Ex: Link your customers to your website contact form, online booker, or to a social media page to gain followers.
Click "Save and Continue."
Next, choose your audience:
- Your offer can send to everyone (all subscribers)
- Or, your offer could send to a segmented contact list.
Choose the date that your custom campaign should send.
Lastly, review your campaign. Make any necessary edits, and once complete, choose "Finish Campaign."