What is Signpost Purchase Tracking?
Purchase Tracking provides another way to add contacts and drive results by taking credit card payments directly through Signpost’s integrated credit card processor.
When using Signpost’s integrated card processor, all of the payment details (amount, name, email) sync automatically to your Signpost account, allowing new contacts to be added, and triggering marketing emails to be sent on an even more targeted schedule.
Additionally, by enrolling in Purchase Tracking, you gain the ability to embed payment forms directly within some of your Signpost marketing emails, allowing your customers to pay DIRECTLY through your Signpost account.
How can I get started with Purchase Tracking?
Getting started with Purchase Tracking is a pretty straightforward process. To get started, simply CLICK HERE to access the online enrollment - just make sure you have your business information available (address, tax id, etc.)!
Or, if you would like to learn more about how this feature would work specifically for your business, CLICK HERE to schedule an appointment with a member of our Payments team to review with you.
What are the benefits to using Purchase Tracking?
Signpost merchants enrolled and active on the Purchase Tracking feature will see 3 primary benefits.
1. More contacts
Signpost’s transactional API allows us to capture all of the information available at the time of payment (customer name, payment amount, payment amount - even the email if it’s input) and then sync that information with your Signpost account. Before using Purchase Tracking, this information would have gone to waste, and you would not have added the new customer to your account.
2. More testimonials/reviews
Using Signpost Purchase tracking for your credit card processing allows us to pinpoint exactly when a contact becomes a customer by tracking their first payment. We can then use this information to drive more outcomes for you by requesting their feedback as soon as that payment is made.
Because your business (and the wonderful service you’ve provided) is still top of mind, they’re more likely to to respond - Signpost merchants actively using the Purchase Tracking feature are seeing 4X the outcomes and 52% more reviews than those that aren’t.
3. More repeat business
By using Purchase Tracking, you can now track and manage customer payment information directly within your Signpost account. VIP clients and repeat customers can be tracked and encouraged to continue their loyalty, while lapsed customers can be targeted for offers to come back!
I’m currently signed up for Purchase Tracking, but have a question!
Is your question related specifically to how you can use the Purchase Tracking feature within your Signpost account (for example: viewing contacts synced from payments, adding a payment link to a Signpost email campaign)?
Then you can contact us directly at firstname.lastname@example.org or 855-606-4900
Is your question related to the functionality of your credit card hardware/software, billing, or funding time?
Then our partners at PaySimple would be the best resource to assist - they can be contacted at 800-466-0992, option 2 or email@example.com.
You may also be able to quickly find what you’re looking in their support center, located HERE.