Importance of Referrals
Every business owner knows that the best way to grow their business is through referrals and word-of-mouth. People want to know that their money is going to be well spent, and what better way to know that than having a friend or family member that's already had a good experience?
In the last few years, companies have started to reward people for making referrals and tracking the number of people their customers recommend. Signpost now makes this possible for your business so that you can see how many people have been referred and by whom. You can even set up rewards for those who are passing your name along.
The Referral Process
The Referral campaign encourages your customers to refer their friends using a unique referral link. Signpost uses a three-step process to generate new referrals for your business:
- The referral request is sent to subscribed contacts (excluding the contacts that submitted negative feedback); each contact receives their own unique referral link.
- Your contacts can share their referral link with friends by posting it to Facebook or Twitter, or by emailing it.
- When their friends open the referral link, they can choose to claim your New Customer Offer. Once claimed, their contact information is added automatically to your Merchant Center.
- Optional: A referral bonus, and multi-referral bonuses, can be awarded to the contacts that submitted the referral(s) to your business.
You can view your referrals, and those who have referred them, by using the filters in the Customer Contacts tab of your Merchant Center.
How to Track Referrals
Whenever a referral is submitted, you will receive an email notification from Signpost. You can view contact information for the referral, as well as the person who referred them. This gives you full visibility into how many people are submitting referrals and who has earned any referral incentives.
Additionally, you can filter your Customer Contacts tab in your Merchant Center to view your referral contacts.