Did you know that 43% of customers are more likely to make a purchase when mobile offers are part of a multi-channel campaign? Text marketing, or SMS marketing, is a great way to increase your customer engagement and ultimately grow your revenue.
Customers can join your text message marketing program by texting "START" to the tracking phone number provided to your business by Signpost or by opting in when you have our IVR feature attached to your tracking number.
Use the Text Inbox tab of your Merchant Center to send custom text messages to your Text subscribers. Type your message in the “Your Message” box. Your text will be sent to all of your current Text subscribers. Check out our blog post for ideas about creative text campaigns.
Important note: Be sure to sign off with your business name; this will identify your business to contacts who have not saved your phone number. Ex: 20% off today only! -Signpost
The “Inbox” section displays the customer replies you received through your Signpost tracking number. An email notification sends to you with every reply. To respond directly to the customer, click “Reply.”
The “Text Blasts” section displays the custom messages you have sent in the past. More importantly, it will display the number of contacts that opted out after you sent each message. Use this as a tool to determine what types of messages are most attractive to your audience.