Importance of Feedback
Feedback is critical for every business. Asking for feedback from your customers will tell you who your best customers are and where your business can improve. Signpost makes it effortless to continuously collect feedback from your customers and turn that feedback into valuable testimonials and opportunities to improve. Plus, being aware of negative feedback and trying to resolve potential issues can also drive more repeat business.
The Feedback Process
If you keep Feedback Requests enabled on your account, then these are the first emails Signpost sends out on your behalf once your account is set up. The feedback email is simple and straightforward, asking customers to rate your business out of 5 stars.
- If the customer indicates that they had a "negative," "very negative," or "neutral" experience (1-3 stars), their feedback goes to you directly in an email. This way, you can try to remedy the situation with your customer or clear up any misunderstandings.
- If the customer indicates that they have not done business with you before, they will be directed to your new customer offer.
All customers who leave feedback will be sent a Review Request email three business days after leaving their feedback, so it is important to stay on top of any negative feedback you receive. For tips on how to address contacts who have left negative feedback, check out this article from our blog!
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