Importance of Feedback
Feedback is critical for every business. Asking for feedback from your customers will tell you who your best customers are and where your business can improve. Signpost makes it effortless to continuously collect feedback from your customers and turn that feedback into valuable testimonials and opportunities to improve. Plus, being aware of negative feedback and trying to resolve potential issues can also drive repeat business.
The Feedback Process
The feedback request is simple and straightforward, and Signpost sends it automatically to your contacts. It asks customers to rate their experience with your business, from 1-5 stars.
- If the customer indicates that they had a "negative," "very negative," or "neutral" experience (1-3 stars), their feedback goes to you directly in an email. This way, you can contact them directly! We recommend you try to remedy the situation with your customer or clear up any misunderstandings.
- If the customer indicates they had a "positive" or "very positive" experience (4-5) stars, these are your best audience to write a great review for you online, engage with other campaigns and offers for potential repeat business, and more.
All customers who leave feedback will be sent a Review Request email three business days after leaving their feedback, so it is important to stay on top of any negative feedback you receive. For tips on how to address contacts who have left negative feedback, check out this article from our blog!
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