Why Get Customer Feedback?
Asking for feedback from your customers will tell you who your best customers are to further your great reputation, and on the opposite end of the spectrum, where your business can improve. Signpost gives you the flexibility to collect feedback from your customers - or not!
When you activate your new Signpost account, it will have the Feedback Campaign turned off, meaning it will not ask for customer feedback. However, if you are interested in collecting customer feedback, it is easy to enable!
Feedback Campaign Off (Default Setting)
By leaving the Feedback Campaign off, that means your customers will not receive this campaign from Signpost.
Enabling the Feedback Campaign
By turning the Feedback Campaign on, your customers will receive this campaign automatically, without you having to lift a finger. The feedback request is simple and straightforward. It asks your contacts to rate their experience with your business, from 1-5 stars.
1-3 star feedback responses indicate that they had a "very negative," "negative," or "neutral" experience with your business. Don't worry - these responses only are shown to you, and are not public! If received, you will receive a notification email from Signpost. We strongly recommend that you reach back out to them and try to remedy the situation or clear up any misunderstandings.
For tips on how to address contacts who have left negative feedback, check out this article from our blog!
4-5 star feedback responses indicate that they had a "positive" or "very positive" experience. These contacts are your best audience to write a great review for you online, engage with other campaigns and offers for potential repeat business, and more.
All customers who leave any feedback rating will be sent a Review Request three business days after leaving their feedback. This is to ensure you are in compliance with Google's "review gating" standards and to keep your business page safe and protected.
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