Importance of Reviews
Online reviews are important for every business, but it can be hard to get everyone to advocate for you online. With Signpost's automated review logic, your customers are targeted at the right time in the easiest way possible. Best of all, Mia automatically drives customers to leave reviews on the site that will make the biggest impact on your business.
The Review Process
Mia will determine which customers are satisfied based on their responses to the Feedback Request campaign and direct happy customers to leave a review on your selected review sites. To optimize driving reviews for your business, Mia uses the concept of a "Review Site Life Cycle," which is made up of 4 stages:
- Starting Out: When you’re new on a review site, every review can drastically change your overall rating. That’s why at this stage Mia will focus on driving enough 4- and 5-star reviews to establish a good base rating.
- Rating Below 4 Stars: If you already have a lot of reviews but your rating is below 4 stars, Mia will drive 4- and 5-star reviews to improve your score and get you over the 4-star threshold.
- Rating at 4 Stars or Above: Once you are above the 4-star rating threshold, Mia will only drive reviews from contacts likely to give you a 5-star review to ensure that your rating goes up, not down.
- Perfect Rating (or close): When you have a rating of 5 stars with a good number of reviews backing it, that’s great! However, since prospects also look at the dates of the latest reviews and prefer fresh reviews to stale ones, Mia will keep driving a trickle of 5-star reviews to make sure that your reviews are always fresh.
Mia’s logic works on the three major review sites: Yelp, Google, and Facebook. You can choose which of these sites is more important by designating one or two of them as “High Priority,” which will lead Mia to focus more effort on those sites.
Signpost also allows you to choose one niche review site to drive Signpost-generated review leads to. Although we can’t automatically pull ratings and reviews from these niche review sites, if you choose to add one, Mia will continuously drive 4- and 5-star reviews for it. Our available niche review sites include Angie's List, HomeAdvisor, BBB, SpaFinder, and many more.
Once a review is posted by a customer clickthrough, Mia will confirm that the review was driven by her and send you an email notification. She'll also provide a link to the review for you.