Signpost focuses on driving 5 Outcomes that are the highest contributors to the growth of your business:
1. Feedback: Honest feedback from your customers helps you improve your products and services. Signpost creates an unbiased and timely forum for your customers to tell you about their experience. With customers' permission, their positive feedback can also be published to your Testimonials Page, which you can share online.
2. Reviews: Signpost helps you improve your online presence by increasing online reviews for your business. Our automated system requests reviews from your contacts three business days after they provide a Feedback Response. If you do not have Feedback Requests enabled in your account, then this is the first thing that contacts added into your Signpost account are asked for.
3. Referrals: Referral customers help to build a customer base outside of your existing network. Signpost provides your existing contacts with a unique referral link, allowing them to share your New Customer Offer with their friends and family. Any referral who claims your offer is automatically added to your customer contact database.
4. New Customer Offer Claims: New Customer Offers drive new revenue to your business. They are claimed by consumers who were referred to your business through your Referral program, found your offer on social media, or indicate that they have not yet done business with you.
5. Repeat Business Offer Claims: Repeat Business Offers are designed to keep your existing customer base engaged and coming back for repeat purchases. Repeat business offers send to your contact database once on the date that you choose.
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