What Are Outcomes?

Signpost focuses on driving 5 outcomes that are the highest contributors to the growth of your business:

  1. Feedback
  2. Reviews
  3. Referrals
  4. Scheduled Offer Claims
  5. New Customer Offer Claims


Honest feedback from your customers helps you improve your products and services. It also drives word of mouth business and strengthens your brand. Signpost creates an unbiased and timely forum for your customers to tell you about their experience. With customers' permission, their feedback can also be published to your Testimonials page, which you can share online. Check out more Help Center information on feedback here


Signpost helps you to avoid the costs of negative reviews and increase business through positive reviews. Our automated marketing vets your customers and only targets reviews from the contacts who are most likely to give you a 5 star rating. Read up more on reviews here!


Referrals just got easier, and trackable, through Signpost. Referrals customers help to build a customer base outside of your existing network. Signpost provides your existing contacts with a unique referral link, allowing them to share your New Customer Offer with their friends and family. Any referral who claims your offer is automatically added to your customer contact database. Read our article for more details on your referral program. 

Scheduled Offer Claims

Scheduled Offers are designed to keep your existing customer base engaged and coming back for repeat purchases. Scheduled offers send to your contact database once on the date that you choose.

New Customer Offer Claims

New Customer Offers drive new revenue to your business. They are claimed by consumers that were referred to your business through the Signpost Referral program, found your offer on social media, or contacts who indicate that they have not yet been your customer. Read more about offer claims!


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