Driving & Managing Feedback & Testimonials

Driving Feedback/Testimonials

As the first step in your Signpost-run marketing process, Mia automatically asks all of your contacts for Feedback.

If a customer consents for their positive feedback message to be shared publicly, their message will be automatically posted to your Testimonials Page. Then, they will automatically be asked to review your business.

Negative feedback will never be posted to your Testimonials page. Additionally, the person who submitted negative feedback will not be asked to review or refer your business.

Remember, not everybody has to give you positive or negative feedback. A contact can indicate if they haven't yet worked with your business. If this response is indicated, the contact will be prompted to claim your New Customer Offer.

 

Managing Positive Feedback/Testimonials

  1. Respond to your customer’s feedback with a simple "Thank you for the positive feedback, we appreciate your business" via email. This gives the customer a more personalized positive experience.
  2. Learn how to manage what gets automatically posted to your Testimonials Page by clicking here.
  3. Link your Testimonials Page to your website, post it on social media, and include it in your email signature. Use this page as a tool to incentivize new customers.

Managing Negative Feedback

  1. Reach out to the customer directly to see if there are any resolvable issues. Investing in a positive customer experience goes a long way with each and every customer.
  2. You could also include a discounted offer. This could allow you to provide a more positive experience and change the customer’s mind about their experience. 
  3. Read our blog post for more details on managing negative feedback.
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